> = Y anal m9 = 4.

UBLICITY SECTION

Elvis Presley Leads Guided Tour Of 50th State in “Blue Hawaii’

(Advance)

Elvis Presley shares starring honors with the natural wonders of the 50th state in Hal Wallis’ “Blue Hawaii,” the spectacular Pana-

vision-Technicolor romantic comedy-with-music arriving >

atrthe-. ares oS, Theatre.

Singing more songs than ever before in his screen career, Elvis portrays a ukulele-strumming tourist guide who takes a group of pretty schoolgirls on a tour of the islands. Co-starring with Elvis are Joan Blackman, Angela Lans- bury and Nancy Walters.

The Paramount release was filmed in large part on location in Hawaii, with the islands of Oahu and Kauai th2 principal shooting sites. Among the wonders of Ha- wali featured in the attraction are Waikiki Beach, Mount Tantalus, Diamond Head, Ala Wai Yacht Marina, Hanuana Bay, Punch- bowl, Ala Moana Park, Anahola, the Wailua River, Lydgate Park and Coco Palms.

“Blue Hawaii” is Elvis’ eighth film, and his fourth for Producer Wallis, to whom he owes his dis- covery as a screen star. His film debut was made in 1956 in “Loy- ing You,” after Wallis, who had seen Elvis on a TV show, signed him to a contract. After an ab- sence of two years in the Army, Elvis returned to the screen last year in Wallis’ “G.I. Blues.”’ That film, like “Blue Hawaii,” was di- rected by Norman Taurog.

Altogether, “Blue Hawaii” fea- tures some 15 songs and musical arrangements in addition to the title number, including ‘Aloha Oe,” “Rock-a-Hula Baby,” “Beach Boy Blues,” “I Can’t Help Falling in Love” and “Wedding Song.” RCA Victor Records, which re- leased the hit “G.I. Blues” sound track album, is doing the same with “Blue Hawaii.”

Joan Blackman, Elvis’ blue- eyed, black-haired leading lady, is another Wallis discovery. Al- though a professional dancer and singer, she is displaying these tal- ents on the screen for the first time in “Blue Hawaii.” She has previously played straight acting roles in Wallis’ “Career” and “Visit to a Small Planet” and in “The Great Impostor.”

Borrowed from MGM for the role of the pretty schoolteacher who comes between Elvis and

eee eee eee eee

who is a native of New Plymouth, Florida. She has recently been seen in “Bells Are Ringing” and “The Green Helmet.”

As a film maker, Hal Wallis has one of the most enviable records: three personal Academy Awards plus some 40 more in the various categories in films produced under his own banner. He is one of Hollywood’s top star-makers hay- ing discovered such popular per- sonalities as Dean Martin, Jerry Lewis, Shirley MacLaine and An- thony Franciosa, among others. In “Blue Hawaii,” Wallis intro- duces the budding talents of Dar- lene Tompkins, Christian Kay, Jenny Maxwell and Pamela Akert, who play the touring teen-agers.

’ SBE Still #10224 -8 Mat 1A ELVIS PRESLEY as he appears in “Blue Hawaii,’ Hal Wallis produc- tion in Technicolor and Panavi- sion, which is due ........ at the enemppenatie sce Theatre. The popular singer is supported by Joan Black- man, Angela Lansbury and Nancy Walters. Norman Taurog directed Paramount’s tune-filled romantic

Miss Blackman is Nancy Walters, | comedy, filmed in the 50th state.

Elvis and Company Enjoy New Rage—'Slicin’ Sand”

‘etal ae Still# 10224—Spec. 2A

Elvis Presley is here engaged in a real cool version of rug-cutting called

Mat 2A

““Slicin’ Sand,” to the tune of one of the 14 songs in his new Hal Wallis

Technicolor romance, “Blue Hawaii,”” which arrives ........ at the Aad, Sane Soret Theatre. In this beach bash, Presley, his co-star Joan Blackman (lower right) and a group of teen-age tourists cut loose with some high-powered Hawaiian foot-work. The Paramount release was

filmed in Honolulu.

Still #10224-x-1

Mat 3A

ELVIS PRESLEY LIVES IT UP IN “BLUE HAWAII” with young-and-lovelies Pamela Akert, Darlene Tomp- kins, Joan Blackman, who portrays his French-Hawaiian sweetheart, Jenny Maxwell and Christian Kay (in

the usual order). The Hal Wallis musical romance,

OPENS iio! atthe ee eae Theatre.

SHORTS

and FILLERS

Elvis Presley portrays a uku- lele-strumming tourist guide who takes a group of impressionable schoolgirls on an escorted trip around the islands in Hal Wallis’ “Blue Hawaii,” the spectacular Panavision - Technicolor musical attraction opening .......... at these, oes < Theatre. Co-star- ring Joan Blackman, Nancy Wal- ters and Angela Lansbury, the Paramount release was filmed on location in the 50th state under the direction of Norman Taurog.

Bo * *

Elvis Presley sings more songs than ever before in his screen ca- reer in Hal Wallis’ spectacular new Panavision-Technicolor at- traction, “Blue Hawaii,” opening Sai ree e at thes 232 3h441 hes atre. Among the 15 numbers in the Paramount release are “Ha- waiian Wedding Song,” “Almost Always True,’’ ‘‘Beach Boy Blues,” “Can’t Help Falling in Love,” “Calypso Chant,” “Rocka- hula Baby” and “Slicin’ Sand.”

* * *

Joan Blackman, who came to Hollywood as a singer and dancer, finally gets to demonstrate these talents in her fifth motion picture, Hal Wallis’ spectacular “Blue Ha- waii,” in which she stars opposite Elvis Presley. The Panavision- Technicolor comedy -with-music, also starring Nancy Walters and Angela Lansbury, was filmed on location in the 50th state, under the direction of Norman Taurog. The Paramount release will be the next attraction at the ...... Seat! Theatre.

Hilo Hattie, a popular perform- er on variety shows in the early days of television, returns from retirement for a featured role in Hal Wallis’ spectacular new Elvis Presley attraction, “Blue Hawaii,” ODeEHIN Ose. So cey, attthew ee. Theatre. The Panavision-Techni- color comedy-with-music, co-star- ring Joan Blackman, Nancy Wal- ters and Angela Lansbury, was filmed on location in the 50th state, where Miss Hattie has been spending her retirement years.

* *

Hal Wallis’ spectacular new El- vis Presley musical, “Blue Ha- wali,” offers movie-goers their most complete tour of the islands since the territory was admitted as the 50th state. Opening ...... UENCE: ite ee Theatre, the Panavision - Technicolor attrac- tion provides unrivalled glimpses of Waikiki Beach, Mount Tanta- lus, Diamond Head, Punchbowl, Coco Palms and other top tourist attractions.

** * t

Hal Wallis, star-making pro- ducer responsible for the screen careers of both stars of “Blue Ha- wali,’ Elvis Presley and Joan Blackman, introduces the budding talents of Darlene Tompkins, Christian Kay, Jenny Maxwell and Pamela Akert in the spectac- ular Panavision-Technicolor mu- Sical Opening... cee at the SNStstsRer ss oate tena Theatre. Norman Taurog directed the Paramount release, filmed in the 50th state.

in Technicolor and Panavision, a Paramount production,

Something for Everyone in Spectacular “Blue Hawaii’

(Prepared Review)

There’s something for every member of the family in Hal Wallis’ spectacular and incredibly beautiful “Blue Hawaii,” the delightful, tune-filled Technicolor attraction that had its local premiere yesterday

ACES: re er ah Theatre.

Producer Wallis, Director Nor- @

man Taurog and Writer Hal Kan- ter hit on the happy idea of cast- ing Elvis Presley as a ukulele- strumming tourist guide accompa- nying a group of schoolgirls on a tour of the Hawaiian Islands. This opens the door for lots of fun, lots of singing and dancing and lots of authentic Hawaiian scenery.

Elvis, who has more songs in this film than any before, has not one but two leading ladies: lus- cious Joan Blackman, as a French- Hawaiian beauty, and Nancy Wal- ters, as an attractive, vacationing school teacher. We won’t reveal who finally wins Elvis, but the ro- mantic complications arising out of this triangle are highly amus- ing, and the many production numbers colorful and tuneful.

Surrounding the stars of “Blue

Hawaii” are top players Angela Lansbury, Roland Winters, John Archer and Iris Adrian. Wallis also introduces a number of ap- pealing young players, including Darlene Tompkins, Christian Kay, Jenny Maxwell and Pamela Akert.

Wallis was wise in taking his Panavision-Technicolor cameras to the Hawaiian Islands for the location filming of the Paramount release. The 50th state has never been seen to more eye-catching advantage, and one can almost feel himself in such colorful spots as Waikiki Beach, Diamond Head and the hundreds of other Ha- waiian sights that take a tourist’s breath away.

“Blue Hawaii” can be recom- mended without reservations as one of the most entertaining and captivating movies of the year!

Still #10224-7

Mat 2B

ROMANTIC SETTING FOR YOUNG LOVE! Elvis Presley serenades

Joan Blackman, with lush and lovely

Honolulu lending beautiful assist-

ance, in “Blue Hawaii,” the Hal Wallis musical romance which arrives ea A at the .......... Theatre. Fourteen great tunes spark the Paramount picture, which co-stars Angela Lansbury and Nancy Walters.

“Blue Hawaii’ Adding New Words to Teen-age Slanguage

Signs point to the slanguage of teen-agers taking a sudden turn for the Hawaiian with the release of Elvis Presley’s spectacular new Hal Wallis Technicolor produc- tion, “Blue Hawaii,’ opening Rrra tee ae at the -.”..i:..90. wheatre:

Since Elvis has been credited with setting off a number of fads that have swept the younger set, it can reasonably be assumed that his new film, photographed on lo- cation in the 50th state, will not be without impact. Producer Hal Wallis and Director Norman Tau- rog have seen to it that the dia- logue is liberally spiced with the native language. And any of the mellow Hawaiian words teen-agers adopt to replace their current jar- ring jargon may well be all to the good.

“Ino-ino,” for example, pro- nounced “eeno-eeno,” has a nicer sound than “‘roachy,” which, on the mainland, has replaced “lousy” as

a term of extreme dislike. Elvis himself did a little language re- search on the garden island of Kauai.

“T hope I’m not lolo (stupid) ,” he told an Hawaiian girl, who an- swered “You’re not lolo, but you may be poho—that means out of luck. Since we became a state we popokis (cats) mostly dig that mainland dialect.”

“How do you say somebody’s a squelch ...a drip ...a Davey Crumpett?” Elvis asked. “If he’s crazy,” the girl said, “he’s popule. If he’s just good-for-nothing, he’s lapuwale.”

“If he’s cool, real gone, the most,” Elvis pursued. “If he’s all that,” the girl blushed, “we say he’s definitely Elvis!”

Photographed in Panavision and Technicolor, “Blue Hawaii’ also stars Joan Blackman, Nancy Wal- ters and Angela Lansbury. Hal Kanter wrote the screenplay.

Elvis Finds Hawaiian Foods Exciting Treat

As far as Elvis Presley is con- cerned, those homesick Hawaiians who want to go back to their fish and poi are welcome to it. ‘Poi,’ states Elvis, “is the only thing I don’t like about Hawaii.”

Along with the rest of the com- pany which spent weeks in the 50th state filming Hal Wallis’ “Blue Hawaii,” the spectacular Panavision-Technicolor musical OPenin peas sic CEU GCE ices + Theatre, Elvis tried most of the foods usually identified with Ha- wall.

Even if their curiosity hadn’t prompted it, the script calls for Elvis, as an island-raised chap squiring five pretty girls on a tour of Hawaii, to include in their eye-filling itinerary all manner of scenery, native customs, song's and dances, hukilaus, luaus and other traditional eating habits.

Their reactions to the foods were varied and, in at least one instance, somewhat violent.

All agreed that freshly-picked pineapple is the greatest, and even more-so if you sprinkle salt on it. As for fresh coconuts, Elvis liked the crisp white meat, co-star Joan Blackman didn’t care for it and Angela Lansbury described it as “a faintly edible plastic.” Not many liked fresh coconut milk, agreeing with Elvis that “cows still know more about that sort of thing.”

Papayas received a mixed vote. Elvis was reminded of cantaloupe, which he relishes. Director Nor- man Taurog, a frequent island visitor and veteran papayaeater, thinks it’s one of the finest fruits around. Everybody enjoyed tree- ripened bananas, but Miss Black- man almost cured a life-long ad- diction to them when she selected and peeled a bright yellow ba- nana, took a bite and nearly choked.

Too late a prop man explained: “Those are green. We couldn’t use ripe bananas because they get squashy from too much handling. We sprayed them with yellow paint to look ripe.”

Nobody in the group liked poi, famed island staple made from ground taro root and which, they decided, tastes like library paste. During the ride in from the loca- tion site after work, however, poi did serve as a conversation piece.

“Why do they call it ‘poi’?” asked Miss Blackman.

“What would you call some- thing that tastes like that?” coun- tered Elvis. “Hawaiians say it’s healthy—I say it’s poison.”

“That’s where the name came from,” Taurog extemporized. “Many years ago when a little Hawaiian boy first tasted the stuff he asked: ‘What’s that?’ and his father told him: ‘That’s poi, son.’ ”

bss socio Still #10224—Spec. 1

Elvis Presley Guides the Girls On Gay Tour of “Blue Hawa

eo]

Mat 4A

IT’S NICE WORK, AND ELVIS HAS IT! In his role of tourist guide in the new Hal Wallis Technicolor production, “Blue Hawaii,” Presley shows a group of mainland teen-agers around the lovely islands, and introduces them to some native swing and sports. Joan Blackman (center) plays Presley’s French-Hawaiian sweetheart; the pretty travelers are Nancy Walters, Darlene Tompkins, Christian Kay, Jenny Maxwell and Pamela

Akert. The Paramount tune-filled romance opens ........ at-the® 2

Elvis Presley’s recording of the songs he sings in Hal Wallis’ spec- tacular “Blue Hawaii” is avail- able in a deluxe soundtrack album issued by RCA Victor Records. Elvis sings more song's than in any previous picture in the Panavi- sion-Technicolor attraction, which GEDUGS saree ae AL Cet a. a5 uke Theatre. Directed by Norman Tau- rog, the Paramount release also stars Joan Blackman, Angela Lansbury and Nancy Walters.

Elvis Sings More Songs

Than Ever in '

‘Blue Hawaii’

(Advance)

Hal Wallis’ “Blue Hawaii,” starring Elvis Presley in a spectacular Panavision-Technicolor production filmed on location in the 50th state,

has its local premiere tomorrow at the Elvis sings more songs than in @

any previous picture in his screen career in this Paramount attrac- tion which co-stars Joan Black- man, Nancy Walters and Angela Lansbury. Norman Taurog, who directed Elvis in his recent hit, arte Blues,” also directed the new m.

In “Blue Hawaii,” Elvis plays |

a free-singing, ukulele-strumming tourist guide hired to take a group of impressionable schoolgirls on an escorted tour of the islands. A romantic triangle develops involy- ing Miss Blackman, as a beautiful French-Hawaiian girl, and Miss Walters, in the role of a vacation- ing school teacher.

“Blue Hawaii” features 15 songs and musical arrangements, including the title song, “Aloha Oe,” “Rockahula Baby,” “Beach Boy Blues,’ “Moonlight Swim,” “You’re Stepping Out of Line” and “Island of Love.” The film also introduces an exciting new dance, “Slicin’ Sand,” performed by Elvis and Miss Blackman.

During the location filming of “Blue Hawaii” in the _ islands, it is estimated that a grand total of 1,485 local residents were en- gaged to play bit parts. Filming was centered on the islands of Oahu and Kauai. Top tourist at- tractions seen in the film include Waikiki Beach, Diamond Head, Mount Tantalus, Hanuana Bay, Punchbowl and Coco Palms.

As is his custom, Producer Wal- lis has selected his “Blue Hawaii” supporting cast with the utmost care. Angela Lansbury, Roland Winters, John Archer and How- ard MacNear have important roles, along with young and pret- ty newcomers, Darlene Tompkins, Christian Kay, Jenny Maxwell and Pamela Akert.

SPS aca tf ope, Sees” wees Theatre.

Still #10224 -2/16 Mat 1B HAPPY HAWAIIANS Joan Black- man and Elvis Presley co-star in the Hal Wallis romantic comedy, “Blue Hawaii,” which opens ....

sigabsthe tern. cucyie Theatre. The Technicolor Paramount pro- duction, filmed in Honolulu, has a score of 14 great tunes. Angela Lansbury and Nancy Walters have top roles.

Meet Elvis Presley, International Commodity

At the age of 26, Elvis Presley is a merchandising factor rank- ing nationally with some of the biggest corporations.

In less than six years—two of them spent overseas in the Army —his movies, records and personal appearances have helped him to assume the proportions of a world- wide commodity. Elvis’ newest Technicolor film, Hal Wallis’ spec- tacular “Blue Hawaii,” opens here eed BAe 58 at the........ Theatre.

Sales of Elvis’ countless record- ings have passed the $80,000,000 mark. At least an equal amount has been paid by moviegoers from Texas to Tokyo to see him on the screen. He was earning $50,000 a week in a series of one-night stands shortly before Uncle Sam pre-empted his services for a two- year Army hitch.

Elvis returned to his career to find it bigger and brighter than ever. “G.I. Blues,” his first post- service movie, was one of the big- gest hits of 1960. Advance predic- tions are that “Blue Hawaii’ will be even more successful.

Elvis can virtually name his own price for television appear- ances, but to each of the many offers he replies, consistently ani characteristically: ‘The movies have been pretty good to me. It wouldn’t be fair to sign with their competition.”

Besides a whopping income tax, Elvis constitutes another source of government revenue, for the Postal Department. His fan mail is currently averaging between 15,000 and 20,000 letters weekly. It is also estimated that there are approximately 6,000 Elvis Presley fan clubs world-wide.

Elvis also has his own music publishing firm, Elvis Presley Music, which releases songs by the hundred thousands in careful syn- chronization with the release of his movies and recordings. One final item to round out the picture of a somewhat phenomenal mer- chandising factor: 32 products are marketed by Presley Enter- prises.

Portraying a ukulele-strumming tourist guide in “Blue Hawaii,” Elvis sings more songs than ever before in his screen career. Joan Blackman, Naney Walters and Angela Lansbury also star in the romantic comedy-with-music, which was filmed on location in the 50th state, under the direction of Norman Taurog.

el see Theatre.

Elvis Woos Joan Blackman in Breathtaking “Blue Hawaii

(Advance) Beautiful, blue-eyed, black-haired Joan Blackman, who came to Hollywood seeking a career as a singer and dancer, finally gets to display these talents in her fifth motion picture, Hal Wallis’ spectacu-

lar new Elvis Presley attraction, ICH Gots } Caer eat A ne a St Theatre, A native of San Francisco, Miss Blackman was discovered by Pro- ducer Wallis in the Paramount studio commissary, where she was lunching with friends. After a suc- cessful screen test, Wallis signed her to a contract, and she subse- quently played leading straight acting roles in such films as “Ca- reer,” “Visit to a Small Planet’ and “The Great Impostor.” “Blue Hawaii” is an especially suitable vehicle for Miss Black- man’s singing and dancing debut, for it features more musical num- bers than any previous Elvis Pres- ley picture. Among the 15 songs are “Blue Hawaii,” “Almost Al-

Still #10224 -52

“Blue Hawaii,

”’ which opens......

ways True,” “Slicin’ Sand,” “Is- land of Love,” ““Rockahula Baby” and “You’re Stepping Out of Line.”

Elvis portrays a free-singing, ukulele-strumming tourist guide assigned to a group of impression- able teen-age girls making a tour of the 50th state. Miss Blackman, as his Hawaiian-French girl- friend, competes with the girls and their pretty chaperone, Nan- cy Walters, for Elvis’ affections.

Photographed in Panavision and Technicolor, the Paramount attraction was filmed on location in the 50th state, under the direc- tion of Norman Taurog. Hal Kan- ter wrote the screenplay.

Mat 2C

PREPARATIONS FOR A BEACH BASH are made by Joan Blackman, Nancy Walters and Elvis Presley in this scene from “Blue Hawaii,” the Hal Wallis Technicolor-Panavision romance, which arrives ........ at

the Ass Stee Theatre.

The Paramount production, filmed in the 50th state, features more songs than any previous Presley picture.

ORDER ALL MATS FROM NATIONAL SCREEN SERVICE

(See coupon on back page)

>= = = aad m ~ O.

wautl a! a tat -_ << = cS = 2 bal a = Lbs a [:5

YOU CAN USE IT IN SO MANY WAYS

IN YOUR THEATRE

Display one in advance of opening in your inner lobby, then as your playdate nears; place one on a

stair landing or balcony; put one on your marquee.

AWAY FROM THEATRE

Use the standee in connection with local tie-ups: travel agency window display or floor display; for department store promotion of cruise clothes; for record store windows in conjunction with the pro- motion of the RCA “Blue Hawaii” album (prominently mentioned on the standee). There are scores of ways of using these terrific standees. And every one will mean extra dollars in your gross.

ORDER FROM YOUR LOCAL PARAMOUNT MERCHANDISING REPRESENTATIVE

SEE COUPON ON BACK PAGE

ADVANGE AND PRE-OPENING MATERIAL

ADD DOLLARS TO YOUR GROSS WITH THIS GIANT

8 FEET HIGH—4 FEET WIDE IN FOUR BRILLIANT COLORS $12.50 (Shipping cost included)

STANDEE!

All of the Advance & Pre-opening material on this page will help your all-around advertising campaign in your city. Make use of these materials, and add dollars to your gross. Use this han- dy materials check list as a guide to your theatre needs.

MATERIALS CHECK LIST

[es REGULAR THEATRE TRAILER IN TECHNICOLOR

An exciting 284 foot Regular Theatre Trailer in Techni- color is available at National Screen Service. The trailer features Elvis Presley and the beautiful island of Hawaii. Early screening time is indicated for this fine trailer.

|__| FREE:

RADIO SPOT ANNOUNCEMENTS

Twelve Radio Spot Announcements on “BLUE HAWAII” are available on one disc (33 1/3). The Radio spots fea- ture Elvis Presley singing many of the song hits from the film. Each set contains THREE 60-Second Spots, THREE 30-Second Spots, THREE 20-Second Spots, and THREE 10-Second Spots.

(ORDER from your local Paramount Merchandising Representative—See coupon on back page)

|__| SET OF 12 FULL COLOR STILLS

A set of 12 Full Color Stills depicting the highlights of “BLUE HAWAII” is available from National Screen Service. These attractive stills are especially suited for lobby display, theatre front display and away from thea- tre tie-in display.

(ORDER from National Screen Service—See coupon on back page)

fe] FREE:

TV TRAILERS & TV TELOP CARD

A set of TV Trailers is available on “BLUE HAWAII”. All of the fun, romance and music have been highlighted in the fast-moving trailers. Each set contains TWO 60- Second Spots, TWO 20-Second Spots and TWO 10-Second Spots. A TV Telop card is also available at no cost.

(ORDER from your local Paramount Merchandising Representative—See coupon on back page)

LIVE RADIO SPOTS

60 SECOND SPOT

The gateway to the Pacific opens wide for you... in the Hal Wallis production... “BLUE HAWAII”. Starring Elvis Pres- ley as he takes you on an unforgettable holiday in the world’s lushest paradise of ecstatic romance—exotic dances—exciting music. “BLUE HAWAII”—actually filmed in Hawaii’s fabulous pleasure places. ...

You’ll stop at the wonderful Hawaiian Village Hotel... You’ll go to a hoolaulea—lush—and luscious! You’ll have a lu-WOW of a time at the luau. You’ll fish at midnight . . . ride the breakers ... do all the fabulous things you do only in Hawaii!

It’s Elvis Presley’s biggest musical hit... 14 terrific songs... “BLUE HAWAIT’—co-starring Joan Blackman and Angela Lansbury—with the most gorgeous wahines you’ve ever seen. In breathtaking Technicolor and Panavision.

30 SECOND SPOT

Get ready for the most wonderful movie vacation of your life. It’s the Hal Wallis Production—‘BLUE HAWAII’. The big- gest—brightest—most beautiful musical of the year! See Elvis Presley in “BLUE HAWAII” ... co-starring Joan Blackman and Angela Lansbury. From Paramount Pictures—actually filmed in Hawaii’s fabulous pleasure places—in Technicolor and Panavision.

20 SECOND SPOTS

It’s the Hal Wallis production—“BLUE HAWAII’—the big- gest, brightest, most beautiful musical of the year! “BLUE HAWAII” with Elvis Presley singing 14 terrific new songs. From Paramount Pictures in Technicolor and Panavision. “BLUE HAWAII’.

® “BLUE HAWAIT’—Elvis Presley’s biggest musical ... Actual- ly filmed in Hawaii’s fabulous pleasure places and filled with ecstatic romance, exotic dances, exciting music. 14 terrific new songs. See Elvis Presley in the Hal Wallis production—“BLUE HAWAII’.

10 SECOND SPOTS It’s Elvis Presley’s biggest musical hit-‘“BLUE HAWAII”. It’s breaktaking in Technicolor and Panavision.

@ Take a holiday! See Elvis Presley in the Hal Wallis production “BLUE HAWAII” in Technicolor and Panavision,

ADVERTISING SECTION

‘XOTIC DANCES...

™XCITING MUSIC!

PRESLEY

GUIDES YOU THROUGH THE MOST WONDERFUL MOVIE VACATION OF YOUR LIFE IN

ELVIS’ BIGGEST MUSICAL— FILMED

IN HAWAII'S FABULOUS PLEASURE PLACES!

HAL WAS

PRODUCTION BREATH-TAKING BEAUTY IN

TECHNICOLOR* PANAUSION®

suns 17 | /V/ ny J KU {/| We A WGEL A / A HSBUIRY WA NC V WA. / TE RS: * DIRECTED BY NORMAN TUROG rn BY HA/ | et Ep: , PARAMOUNT RELEASE

133 LINES........798 LINES WA hci 19% inches. ...... +... .57. inches MAT 601

ECSTATIC

MUSIC!

ROMANCE... Y, : Exoric / : DANCES... eC : EXciTinG A

steady ‘ es y et a ae A, tn

SRensineentettes eesti ARR ciaetagatenaatat®

ee Ee ae a See

PRE.

GUIDES YOU THROUGH _.z THE WORLD’S

Bos

ee i BED

LUSHEST PARADISE OF SONG... IN

a wo}

LLL, ing LLL.

S253

aie

” SE OOK

So ast ae.

SRO.

Pag

e777

oe ao)

BSG TF Te

aa EE “Sti, Rt GB Oe

PRODUCTION

SEE HAWAII'S - BREATHTAKING

gf OS Se Se

"Re. Ca

AN pale AB ies Se A Fi (hy . Ni J Ab Buy Away = Sooo oF 2 ee

JOAN BLACKMAN ANGELA LANSBURY - NANCY WALTERS. vomi'tieos-wiatite- PANAVISION® * Azra

750 LINES Sos GS 600 LINES 4 cor. x} liinchest a), 0. ea anaties Mer oo"

ECSTATIC ROMANCE... EXOTIC DANCES... EXCITING MUSIC IN THE WORLD'S LUSHEST PARADISE OF SONG!

GUIDES YOU THROUGH A PARADISE 2 OF SONG !

I§ TECHNICOLOR* sso PANAISION®

fy TERRIFIC x SONGS AESSSSS:

SCREENPLAY 8 A PARAMOUNT

JOAN BLACKMAN ~ ANGELA LANSBURY - NANCY WALTERS + NorMAN TAUROG + HAL KANTER * RELEASE

: PRODUCTION TECHNIGOIOR® 50 LINES... 100 LINES puns © 3: Sees ee fdies oe inches MAT 202 Sleds

8 | y ERR | BY gE SNC eae ae Cs |g Ea oF nai, Sng eee SEP tae eae ee eS a

“ie JOAN BLACKMAN: ANGELA LANSBURY: NANCY WALTERS

oirecteo ay NORMAN TAUROG: scacenecay er HAL KANTER: A PARAMOUNT RELEASE

75 LUNES... 150 LINES

5% inches... 11 inches MAT 203

2 OLS, x{

SO tgs DP wat ae

ELVIS ' PRESLEY

IN THE MOST BEAUTIFUL MUSICAL MOVIE OF THE YEAR!

IN A PARADISE OF SONG!

IAI WALLIS = TECHMICOLOR’ PRODUCTION ano PANAVISION®

THRILL TO ELVIS’ BIGGEST— FILMED AMID THE WONDERS OF WAIKIKI!

HAL WALLS 001 TION

SEE HAWAII'S BREATH-TAKING BEAUTY IN

| TECHNICGIER®

<-e <—4 Ove, CS JOAN BLACKMAN: ANGELA LANSBURY = NANCY WALTERS. noms’ raupos

sceeenruay av HAL KANTER » A PARAMOUNT RELEASE

MAT 204

2 COLS. ae LINES ... 200 LINES

CO BP coups OES : ) | 7 inches... 14 inches

CO-STARRING DIRECTED BY SCREENPLAY BY @ A PARAMOUNT

JOAN BLACKMAN: ANGELA LANSBURY: NANCY WALTERS - NORMAN TAUROG - HAL KANTER - PANAVISION® © revease

120 FINES «gv 360 LINES 3 COLS. x} 8% inches .... 251 inches MAT 302

ING M

Ecstatic ROMANC IN THE WORLD'S LUSHES1

~~, wn Wr anrennnanne nr in

FABULOUS PLEASURE PLACES!

HAL WATS 0.0

wwe enecnmanane eee nn™

GORGEOUS SCENERY IN ®: y PANAVISION® udu

TECGHNICOIOR: °°" JOAN BLACKMAN - ANGELA LANSBURY NWANGY WALTERS: once RUAN mst wsoneeneur ” HAL KANTER * ” RELEASE

100 LINES........525 LINES 2 Sa sty inches.......37% inches wo

PRODUCTION

Breathtaking Hawaii in eye-filling _®

ecanico

AND ®

PANAVISION

CO-STARRING

JOAN BLACKMAN [ig (b ANGELA LANSBURY “© NANCY WALTERS } i ;

DIRECTED BY

NORMAN TAUROG

SCREENPLAY BY

HAL KANTER A PARAMOUNT RELEASE

FOO EINES) oe 300 LINES PON 21 inches MAT 320

3 COLS. x}

& There are 50 states of the “tee” happiest, highest-hearted fun of

WALLIS

d your life—filmed in PRODUCTION ss ie! a oe : eee Breathtaking ~ - R ae Hawaii '

in eye-filling

qictnico”

ee til a JOAN BLACKMAN: NORMAN TAUROG HAL KANTER A PARAMOUNT

RELEASE

r WOO MEO. ons 05 ne 400 LINES MAT 401 14 é Soe xy INCHES... 6 .6Ws. se 28 inches

SPECIAL MAT No.

P RIDE THE CREST OF THE WAVE “Se

J, rg : wi LLU: PRESLEY n \ Ewe HF gi

PRODUCTION

TECHNICOLOR ® sno PANAVISION® A PARAMOUNT RELEASE

WALLIs

PROQUCTION

cosummw: JOAN ANGELA Nancy oarcio ar FIUS J BLACKMAN -LANSBURY - WALTERS -rosii "ura tal KaTER- TEGHMIGOLOR ° wo PANAISION®

P PR ESTE F 7 A PARAMOUNT RELEASE PARADISE OF SONG! : 45 LINES MAT 102

3 inches

AMS PRESLEY

HatWauus

] TECHNICOLOR’ HALAS eo insor

JOAN BLACKMAN - ANGELA LANSBURY

NANCY WALTERS -NORMAN TAUROG = HAL KANTER A PARAMOUNT RELEASE

90 LINES MAT 103 6 inches

ADS MAY BE INDIVIDUALLY ORDERED BY NUMBER INDICATED.

CREDITS

Produced by Hal B. Wallis; Directed by Norman Taurog; Screenplay by Hal Kanter; Story by Allan Weiss; Associate Producer—Paul Nathan: Musical Numbers Staged by Charles O’Curran; Music Scored and Conducted by Joseph J. Lilley; Vocal Accompaniment by The Jordanaires; Technical Advisor—Col. Tom Parker; Director of Photography—Charles Lang, Jr., A.S.C.; Art Direct- tion—Hal Pereira and Walter Tyler; Special Photographic Effects—John P. Fulton, A.S.C.; Process Photography—Farciot Edouart, A.S.C.; Set Decora- tion—Sam Comer and Frank McKelvy; Assistant Director—D. Michael Moore; Editorial Supervision—Warren Low, A.C.E.; Edited by Terry Morse, A.C.E.; Costumes—Edith Head; TECHNICOLOR;; Technicolor Color Consultant—Rich- ard Mueller; Filmed in PANAVISION ; Second Unit Photographer—W. Wallace Kelley, A.S.C.; Dialogue Coach—Jack Mintz; Makeup Supervision—Wally West- more, 8.M.A.; Hair Style Supervision—Nellie Manley, C.H.S.; Sound Reecord- ing by Philip Mitchell and Charles Grenzbach.

PRESLEY. J

ELVIS presiey.

Ha. Was

ELVIS

ano PANAVISION? A PARAMOUNT RELEASE

FLUVIS Presizey

AND A PARADISE OF SONG!

_ > HALVWAlus cosutng ‘ No Seng Haenanter ZECHAICOLOR” JOAN BLACKMAN - ANGELA LANSBURY - NANCY WALTERS Ha TOG ta ann, 14° PIWAVISION® 28 LINES.....56 LINES é COLS. x} 2 inches......4 inches vieiyented

ELS

me ELVIS PRESLEY

GUIDES YOU THROUGH A PARADISE OF SONG !

LLM,

PRODUCTION

TECHNICOLOR® «.. AND . ra PANAVISION®

Beas gees

Soin aca “tm ]OAN BLACKMAN: ANGELA LANSBURY-NANCY WALTERS

oirecteo vy NORMAN TAUROG- scecenecay ey HAL KANTER- A PARAMOUNT RELEASE

8 BP Gwe Gate atthe BP ke ORR a a

75 LUNES ...150 LINES 2 COLS. Ge inches... 11 inches MAT 203

ORDER FROM NATIONAL SCREEN SERVICE

See coupon on back page.

§ This advertising material has been approved under the MPAA e Advertising Code as a self-regulatory procedure of the Motion Picture Association of America.

All inquiries on this procedure, which is voluntarily subscribed to by the major motion picture companies, may be addressed to: Advertising Code Administrator, Motion Picture Association of America, 28 West 44th Street, New York City 36, N.Y.

POSTERS & LOBBIES

Ecstatic ROMANCE...Exotic DANCES... EXCITING MUSIC IN THE WORLD'S LUSHEST PARADISE OF SONG!

my Es

’ - PRESLEY

RIDES THE CREST OF 4 t . THE WAVE

in roo

* a Anis;

TECHNICUOR /

* ==GJQAN BLACKMAN. ANGELA FL LANSBURY NANCY WALTERS - Nori

TWENTY -FOUR-SHEET

SCREENPLAY BY AN TAUROG - HAL KANTER A PARAMOUNT RELEASE JOAN BLACKMAN ANGELA LANSBURY NANCY WAITERS -Raeiey rauros ti Knee

ONE-SHEET

"4 Eesraric romance... _ @ Exotic oances... st Eycining music!

% ELIS

= ‘PRESLEY ; 1 LEADS YOU @ a » Pk’ » PRESLEY ae ee Tat aS i By : 4 Pe . ' | OF SONG!

“OTIC. DANCES... EXCITING eM IE WORLDS [USHEST F PARADISE OF SONG

ECSTATIC ROMANCE . MUS.

- HaeWaus -_ TECHNICOIOR’

nas " PANAVISYON®

SIX-SHEET

Also Available: SET OF EIGHT 11 x 14’s

THREE-SHEET

BANNER DISPLAYS

HALWALUS TECHNICOLOR* wo PANAVISION®

$1.65 per running foot

ELVIS JBLUE SAWANT

ie? ¥

JOAN BLACKMAN - “ANGELA LANSBURY: nancy WALTERS a:

22 x 28 LOBBY PHOTO

ELVIS

PRESLEY. FLAG—WALL BANNER (9’ x 12’) One side $47.50 Two sides

HaLWALUs

USHERS BADGES —40¢ each

TECHNICOLOR ono PANAVISION®

3-PIECE STREAMERS — $16.50

DISPLAY COMPANY, 43 West 21st St. New York 10, N. Y.

In Canada order from: THEATRE POSTERS SERVICE, 250 Victoria St. Toronto, Ontario, Canada

14 x 36 INSERT CARD ELVIS , ' BIUE PRESLEY. ; WINDOW CARD e DELUXE SATIN VALANCE (Minimum order 10 feet) Order from Order direct from: NATIONAL FLAG AND NATIONAL SCREEN SERVICE

“BLUE HAWAII’”’ ORDER BLANK

To: PARAMOUNT MERCHANDISING REPRESENTATIVE

Paramount Film Distributing Corporation

IMPORTANT!

Fill in your local Paramount branch address

Date 2214 fae Be

Please send the following material on “BLUE HAWAII” set of FREE Radio Spots (to be used on station___——>SES—S set of FREE TV Trailers (to be used on station ______)

Telop Cards—FREE Lobby Spots (45 rpm)—FREE 8 FOOT 4-COLOR-STANDEE ($12.50 complete cost)

Theatre

Playdate

City , State

Printed in U.S.A.

“BLUE HAWAII’ ORDER BLANK To: NATIONAL SCREEN SERVICE CORPORATION

Seek Iran vo

Fill in your local NSS branch address

Please send the following advertising accessories for “BLUE HAWAII” in addition to my normal standing order.

* FOR MY BILLBOARD POSTING CAMPAIGN * FOR MY NEWSPAPER ADVERTISING CAMPAIGN

AND MOUNTED CUT-OUT PURPOSES es ne She ol. Ma Os.

one 8 a 2 Gol. Mats, Nos.

Six Sheets 38 Col. Mats, Nos.

Twenty-Four Sheets 4 Col. Mats, Nos. ae 5 Col. Mats, Nos.___

* FOR AWAY FROM THEATRE ADVERTISING 6 Col. Mats. Nos —__________14 x 22 Window Cards _ 5 Col., 2 Color Mat, #502-C Sets of 11 x 14 Photos Special #1 22 x 28 Photos

> 14x 36 Insert Cards Theatre Playdate ane Sets of Color Stills ee a ee Ee B & W Stills (B Set) City State